For surface contractors — countertop, flooring, stone, tile, pool resurface
Recover 25%+ of missed-call revenue in 30 days — or your first month is free.
Every missed call is a customer about to call your competitor. TraceFlow catches them within 60 seconds, asks the qualifying questions your salesperson would, and drops a ready-to-close lead into your CRM. While you're on a jobsite. While you're asleep.
Built by an operator at a real surface company. +30% revenue in a down market — receipts in the case study below.
Setup
You keep your existing phone number and your existing phone system. We sit behind them, catching what slips through.
01 — The leak
Surface contractors lose 20–30% of inbound revenue to leaks no one is tracking.
- Missed calls vanish. A customer who calls and gets voicemail is calling your competitor next. Most never call back.
- Leads go cold while no one's looking. Inquiries sit for hours, sometimes days. By the time anyone follows up, the job's been quoted by someone else.
- Your technician is the bottleneck. Spec questions wait on one person. A days-long answer is a customer waiting to spend money.
- Hours disappear into retyping. Orders, leads, customer records — bouncing between systems by hand. Your team is busy. None of it produces revenue.
None of these show up on a P&L line. They show up as a number that should have been higher.
02 — The system
How Lead Leak Recovery works
One automation, four steps, no missed-call ever goes unanswered again.
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1
Missed call detected
Your existing business line forwards to TraceFlow when unanswered. A webhook fires within seconds — no new phone number, no porting, no change to how you answer the calls you do catch.
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2
AI SMS within 60 seconds
A text from your business reaches the caller before they've finished dialing the next number. Written in your voice, not a generic auto-reply. It opens an actual conversation.
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3
Qualified in conversation
The AI asks the questions your sales person would: service type, square footage, budget range, timeframe, location. It hands off to a human the moment the lead asks for one.
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4
Auto-populated in your CRM
A fully qualified lead lands in your CRM with the full SMS transcript attached. Your sales person picks up the conversation already knowing what the customer wants.
03 — Case study
How a Las Vegas surface distributor grew revenue 30% in a down market.
- +30% Revenue YTD vs. prior year, in a contracting market
- +$8,000 New revenue in 4 months from a previously unmonetized product line
- ~30 hrs/wk Manual work eliminated across the team
- ~80% Technical questions resolved without human escalation
- 250–300 Orders per week processed with zero manual entry
- <6 mo Built solo, alongside the day-to-day
The business was growing, but operations were held together by hand. Technical questions bottlenecked through one or two people. Every one of 250–300 weekly orders was retyped from Shopify into the production system — with the typos, wrong colors, and late paperwork that come with that. Physical samples were unmanaged: 20% of requests went unfilled, and the rest were given away free for lack of a system to charge for them. Inbound leads sat in a support tool with no follow-up, and roughly 20% went cold.
Four systems closed the leaks: an AI technical-support layer connected to a 200+ question knowledge base, an order-pipeline automation moving 250–300 orders a week with zero manual entry, a sample inventory system that made the line reliable enough to monetize, and a CRM migration with automated lead nurture.
Revenue is up 30% year-to-date against the same period last year — in a market where many distributors are flat or down. It's a blended outcome — four leaks closed at once. Faster technical answers retain customers. Recovered leads stop vanishing. The sample line went from cost to revenue. Thirty hours a week stopped going to retyping data.
TraceFlow starts with the single biggest, fastest leak — missed-call lead recovery — because it shows up on your bottom line within weeks, not quarters. From there, the system grows into the deeper operational work above.
Fit check
This works if you're
A surface contractor doing $1M–$10M annually, missing inbound calls regularly, with a CRM you'd want leads in.
This isn't for you if
You're under $500K revenue, you answer every call already, or you don't have a CRM (we don't install one as part of LLR).
04 — Pricing
Founding Partner pricing
First five clients only. You keep this rate for as long as you're a client. Even if pricing goes up.
Lead Leak Recovery — Founding Partner
$1,500 setup + $397 / month
6-month engagement · 30-day money-back guarantee
- Missed-call AI SMS recovery (Twilio-powered)
- Bidirectional AI qualification in conversation
- CRM auto-populate (GoHighLevel, Monday, HubSpot, or custom)
- VIP owner alerts on hot leads
- Daily digest of recovered leads and conversion outcomes
- Direct access to the founder — no support queue
If we haven't recovered at least 25% of your missed-call revenue within 30 days of launch, your first month is free. Tracked in your CRM, attributed by call timestamp. No paperwork to fill out.
05 — Next step
Book a 15-minute call. I'll show you where your revenue is leaking.
No deck, no slides. Bring your phone records or your CRM dashboard. We'll find what a month of missed calls is actually costing you. If it's not enough to be worth fixing, I'll tell you that too.
Prefer email? andy@traceflow.app